AI Insights · Timothy · April 2025
Top Fashion Games on iOS in the US: Q1 2025
Explore the performance of the top 5 fashion games on iOS in the US during Q1 2025, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, the top fashion games on iOS in the United States exhibited diverse performance trends across downloads, revenue, and active users. Here's a closer look at the top five apps based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw a fluctuating revenue pattern, peaking at approximately $977K at the start of the quarter and ending at around $829K. Downloads decreased from 46.7K to 16.7K by the end of March, while active users declined from nearly 967K to 654K.
Covet Fashion: Dress Up Game by Crowdstar LLC showed a stable revenue with a notable peak of $267K in early February. Downloads remained relatively low, starting at 7.4K and decreasing to 2.9K. Active users began at 172K, gradually declining to 129K.
Glow Fashion Idol from Crazy Labs experienced a revenue increase early on, reaching $159K by mid-February before tapering to $68K. Downloads started strong at 55K, dropping to 29K. Active users showed a slight decline from 61K to 69K.
SuitU: Fashion Avatar Dress UP by Libii HK Limited maintained an average revenue around $128K in February, ending at $86K. Downloads decreased from 15K to 10K, while active users decreased from 117K to 80K.
Finally, Merge Studio: Fashion Makeover by Paxie Games showed a steady revenue trend, peaking at $67K in late March. Downloads showed variability, peaking at 33K mid-March, and active users saw a gradual decline from 204K to 207K.
For more detailed insights and data, visit Sensor Tower.
